Curated travel content platform Culture Trip has launched a campaign with Great Western Railway to promote the train route to UK tourists.
The campaign, which runs to the end of October, was devised in collaboration with leading media agency the7Stars.
Bespoke content relating to attractions along the GWR route has been used to create a hub on Culture Trip where users can share their own experiences.
The hub also features an interactive map plus a collection of places to stay and experiences within the GWR network that have been curated by Culture Trip and can be booked online.
Traffic will be directed to the hub via Culture Trip’s newsletter, homepage promotions, display ads across the site as well as social media channels including Facebook, Instagram and Twitter.
Gauthier Hardy, senior regional marketing manager at GWR said: “Culture Trip has devised a wonderful campaign for Great Western Railway that inspires people to use the train and visit new places across our network — giving them reasons to travel and to discover more with GWR.
“Our partnership allows us to reach existing and new audiences with Culture Trip users being known as experience hungry and highly engaged.
“The bespoke Culture Trip content created for the campaign not only puts a spotlight on the great adventures waiting to be discovered but also educates on train travel and its advantages over other modes of transport, reassuring travellers that they can travel with ease, comfort and confidence.”
Kate Glover, Culture Trip vice president of media sales, said: “We are proud and excited to have created a customised campaign for Great Western Railway that really makes the most of what we can offer our partners.
“Every month, millions of users come to Culture Trip for travel inspiration and many also now come to us to book travel — we offer a single platform that takes customers from inspiration and planning to booking.
“That means we know what our users are interested in, so when we work with a partner like Great Western Railway, we are able to develop unique tailored solutions to deliver against their specific goals.”
Rachel Lorenzon, head of partnerships at the7stars, added: “We’re delighted to bring GWR and Culture Trip together on this content partnership.
“After a year of travel restrictions, this partnership provides a great opportunity to produce rich and engaging content that will help to inspire new adventures that are all easily accessible across the GWR network.”