Saudi travel solutions firm Almatar signs MoU with SCEGA

Deal agreed for Saudi MICE sector

Almatar Group, a leading travel and tourism solutions provider in Saudi Arabia, has signed a Memorandum of Understanding (MoU) with the Saudi Conventions & Exhibitions General Authority (SCEGA) during the International MICE Summit 2024 (IMS24). 

Through this strategic agreement, SCEGA has officially certified Almatar Group as a trusted travel solutions provider for the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector in Saudi Arabia.

As an Alliance Partner to IMS24, Almatar Group is dedicated to simplifying and enhancing travel experiences for the growing MICE sector in the Kingdom. 

This certification solidifies Almatar Group's role in supporting Saudi Arabia’s vision of becoming a global hub for world-class business and cultural events.

Almatar Group’s travel solutions cater to the unique demands of MICE participants, offering end-to-end services, including seamless transportation, accommodation, and event-specific travel support. The group has been a key partner in delivering exceptional travel experiences for major events including LEAP, Saudi Arabia's premier tech event, World Defense Show, a global defense and security exhibition, and more.

Faisal Al Rajhi, CEO of Almatar Group, said: "Signing this MoU with SCEGA and being recognized as a certified travel solutions provider is a testament to Almatar Group's expertise and dedication to advancing Saudi Arabia’s MICE industry. We are excited to contribute to the Kingdom’s transformation as a leading global destination for exhibitions and events."

As an Alliance Partner, Almatar Group supports IMS24’s mission to “expand horizons” by fostering innovation and redefining the MICE industry.