HotelPlanner adds Cleverdis to its family of brands

HotelPlanner’s latest integration strengthens its global presence in trade shows and multimedia

Travel technololgy platform and hotel booking engine HotelPlanner has announced the integration of Cleverdis, a content provider for more than 17 international trade shows.

The French brand is active across a range of industries including food, defense, consumer electronics and logistics, among others.

It produces daily magazines as well as official newsroom content and bespoke podcasts for various events as well as photography and press services.

Cleverdis will operate as an independent entity within the HotelPlanner family of brands and maintain its current client relationships.

Jean-Francois Pieri, president & CEO, Cleverdis, said: “We believe strongly in the power of collaboration and lasting partnerships.

“Becoming a part of the HotelPlanner family of brands allows us to offer additional value to trade show organisers and attendees, while enhancing our global reach and capacity to connect and serve trade show buyers and influencers worldwide.”

Tim Hentschel, co-founder & CEO of HotelPlanner, said: “Having attended hundreds of trade shows over the past two decades, I can unequivocally state that quality content is a game-changer.

“A well-told brand story forms lasting impressions on buyers and attendees and can make the difference in generating new business.

He said: “Partnering with Cleverdis, a leader in the trade show ecosystem, is a strategic and exciting move for us.

“We are thrilled to work together to help trade show buyers maximise their brand presence while providing a state-of-the-art media experience for all attendees.”