Hotelbeds agrees US destination marketing deal with Visit Finland

Bedbank campaign to showcase country as a safe destination kicks off this month

Hotelbeds is to work with Visit Finland to promote the destination to its US travel retail network.

From mid-September, bedbank the will launch a campaign with the destination board to promote Finland as a safe destination and showcase the Nordic country’s wide range of tourist attractions including northern lights sightings, skiing activities, visits to Lapland to meet Santa Claus as well as its traditional saunas.

The US has historically been in the top five of the company’s source markets for Finland. As a result of this agreement, Hotelbeds wsays it will contract a greater range of Finnish hotels at exclusive rates to offer differentiated content to its trade partners.

The marketing campaign will run until early 2022 through the company’s two main distribution channels, wholesaler Hotelbeds and trade-only division Bedsonline.

Gareth Matthews, marketing, communications and customer service representative director at Hotelbeds, said: “Recognised for its incredible nature activities, Finland has a reputation as a destination that offers healthy and safe travel for residents and visitors, therefore it is the perfect post-pandemic destination.

“We are really pleased to partner with Visit Finland and to offer to our US travel advisors’ exclusive promotional rates at top properties across this beautiful country.”

Ms Heli Mende, head of Visit Finland North America, added: “We are pleased to announce that Finland is welcoming all fully vaccinated travellers to visit Finland.

“To strengthen our destination promotion for the coming winter season and summer 2022, we have partnered with Hotelbeds and with the support of their market insight and high impact marketing activities, we hope to increase demand to Finland as Finland is still a relatively unknown destination in the US.

“Finland’s winter wonderland and midnight sun summer experiences are great reasons also for US travellers to travel to Finland, especially for those desiring to get off the beaten path.”