GIATA agrees deal with Qtech Software to integrate OTRAMS ERP solution

Tie-up will support online travel firms to provide a richer customer experience through advanced hotel room mapping and deduplication

Travel Enterprise Resource Planning (ERP) technology specialist Qtech Software has agreed a partnership with GIATA. 

The partners said online travel businesses will benefit from a tie-up that will see GIATA's hotel and room mapping solution integrated with Qtech’s flagship travel ERP OTRAMS.

They added it will also see deals and exclusive pricing offered to travel businesses that use OTRAMS as their tech partner for running their businesses online.

Qtech Software is a leading travel ERP provider that was launched 16 years ago and now provides solutions to travel companies in over 70 countries. 

Technologies it provides include portal development, mobile applications and custom travel solutions.

GIATA MultiCodes claims to have over 111 million mappings of 402 suppliers for 1.24 million unique objects, which it says makes it the largest hotel mapping database in the world. 

With the integration of GIATA MultiCodes’ network, the OTRAMS GO Software-as-a-Service platform, will be coupled with its hotel mapping and deduplication service. 

Unique mapped hotel content will be delivered directly to OTRAMS GO users across multiple sales channels.

Jignesh Modi, head of product development at Qtech Software. “Hotel and room mapping is a must-have solution for most online travel companies. 

“With GIATA integrated on OTRAMS, travel businesses will now be able to provide a richer customer experience with world-class tech and mapping combined on one single platform. 

“We are excited about this partnership and look forward to delivering great value to our customers.” 

Reshma Devaiah, senior sales manager at GIATA, added: “With GIATA’s hotel mapping and Qtech’s technology and innovative capabilities, this partnership will pave the way for our mutual customers to benefit from GIATA ID which is the industry standard in deduplication service. 

“Our intelligently mapped hotel database specialised in consolidating and distributing hotel content such as Hotel Name, Address, Geocode and Star Ratings will help all mutual clients in selling unique hotel inventory to their end users via OTRAMS.”