Data Appeal acquires Mabrian to lead the travel intelligence market in Europe

Agreement was signed for the procurement of 70% of Mabrian Technologies

Italian Data analytics company Data Appeal, part of Almawave Group, has announced it has acquired Spanish data analytics company Mabrian, to leverage both companies' "complementarity" synergies to offer the market an "unprecedented" differential added value.

This agreement comes at a time of expansion in the global travel Intelligence market, where Data Appeal Company, with its strong presence in Europe, aims to play a leading role alongside Mabrian, which already has a presence in over 40 countries.

Together, the two companies will have 160 data sources, covering more than 200 countries and a team of analysts specialised in tourism and destination management. 

The analytical scope ranges from traveller sentiment, mobility, demand, tourist spending and accommodation to sustainability and tourism inclusivity.

The acquisition benefited from the expert guidance of consulting firm Bluebull, an investment banking firm specialising in mergers and acquisitions for technology companies, and the specialised law firm, Cuatrecasas.

Valeria Sandei, Almawave chief executive officer and The Data Appeal Company chairperson: “This acquisition underlines Almawave’s ability to execute upon its strategies, which centers on international growth and the use of artificial intelligence technologies in specific vertical sectors. 

"Bringing The Data Appeal and Mabrian together creates one of the European’s leading companies in advanced analytics for Tourism, an industry that is increasingly data-driven.”

Mirko Lalli, chief executive officer of The Data Appeal Company: “This transaction will allow us to improve synergies at all levels, further strengthening our positioning and accelerating our growth in the Tourism sector, where operators are increasingly investing in data as a strategic lever to generate a competitive advantage.” 

Santi Camps, ehief executive officer of Mabrian: "For us, joining The Data Appeal Company is a strategic decision with the goal to lead the market globally. 

"A great team has brought Mabrian to where it is today, but now it is time to become part of a solid technology group as Almawave to take advantage of synergies and share know-how."

He added: "This will allow us to continue helping the Tourism industry to solve real problems with the most advanced technology but at a faster rate."