AI-powered agents poised to transform travel planning and customer service

Phocuswright report explores the rise of autonomous agents

The travel industry is on the cusp of a major transformation, driven by the rise of autonomous AI agents, according to a new report from Phocuswright. 

These intelligent assistants, capable of learning, adapting, and executing tasks without constant human supervision, have the potential to revolutionise how we plan, book and experience travel.

In its report, ‘True Automated AI in Travel Is Coming’, the leading travel industry research authority, delves into the emergence of autonomous agents and their implications for the future of travel. 

The report explores the capabilities of these agents, the potential impact on various industry roles, and the key questions surrounding their adoption and regulation.

"Autonomous AI agents are poised to reshape the travel landscape, automating tasks, personalising experiences, and potentially even negotiating on our behalf," said Norm Rose, Senior Technology and Corporate Market Analyst at Phocuswright and co-author of the report. 

"While this technology is still in its early stages, its potential to transform the industry is undeniable.  Travel companies need to understand the implications of autonomous agents and prepare for a future where AI plays an increasingly central role."

The rise of autonomous agents and other key trends in AI will be further explored at The Phocuswright Conference, from 19-21 November 2024 at the JW Marriott Phoenix Desert Ridge Resort & Spa in Phoenix, Arizona.