Advantage Travel Partnership makes senior appointment

David Forder promoted to marketing director

Independent travel agency, The Advantage Travel Partnership, has promoted David Forder to the newly created role of Marketing Director.

The role, effective April 1, will see Forder will take on a more strategic focus, leading brand development, digital transformation, customer insights and the Partnership's multi-channel marketing strategies.

Julia Lo Bue-Said, CEO of The Advantage Travel Partnership, said: "David has been a highly valued member of our senior team for the past eight years. 

“As Head of Marketing, his innovative initiatives have been instrumental in our success, strengthening our presence across all our stakeholders, driving membership engagement and enhancing our brand positioning. 

“He has also provided invaluable guidance to members, empowering them to elevate their local marketing strategies and increase brand prominence in their communities." 

Forder will collaborate closely with Advantage's senior leadership team to align the group's initiatives with its evolving vision and continued brand amplification. 

Commenting on his promotion, Forder said: "I'm delighted to be stepping into this newly created role, which will give me the opportunity to help further shape the future of the business. 

“I look forward to continuing to work closely with the senior leadership team and our valued members to deliver impactful marketing strategies and initiatives to support our collective success." 

"I am confident that David's leadership will be instrumental in accelerating our ambitious plans. His expertise will further strengthen our brand equity, refine our content strategy and foster innovation, which are all vital to our long-term success and that of our valued members and all our stakeholders," concluded Lo Bue-Said.