French hotel video distribution services firm TVtrip has been purchased by cloud-based hospitality industry solutions company TravelClick.
TVtrip’s three co-founders and team will remain with the business and continue to drive its strategy and growth, using TravelClick’s global products and resources,
Paris-based TVtrip claims an industry leading position in creating, producing and distributing videos for hotels in a scalable manner that optimises their online presence and performance.
No figure was put on the acquisition.
Larry Kutscher, chief executive of TravelClick, said: “As video continues to increasingly influence online purchasing habits, leading hoteliers are embracing and utilising video content to their advantage to drive greater web traffic and conversion.
“TVtrip has developed a unique solution that allows hoteliers to create and deploy high quality, high impact video solutions in an affordable manner.
“By adding TVtrip’s offering into TravelClick’s suite of solutions, we will rapidly expand TVtrip’s reach and make their video solutions accessible to the more than 38,000 hoteliers around the world that rely on us to build their websites, develop digital marketing strategies and utilise our central reservation system, iHotelier.”
He added: “The acquisition of TVtrip provides us with a talented team with deep hospitality and media experience, a scalable platform that will enable us to produce and distribute video content that showcases the unique qualities of our clients’ properties, optimises the content to improve the shopping experience and ultimately drives more bookings through their websites and other online channels.”
TVtrip’s president, Marc Ruff, said: “As one of the largest and most respected providers of technology and marketing solutions to hoteliers, we are confident that joining forces with TravelClick will allow TVtrip to expand our international reach, continue to innovate, and leverage TravelClick’s global infrastructure to service our customers.
“Capitalising on TravelClick’s team of local-market experts located around the globe, combined with their robust digital offering, more hoteliers will be able to effectively integrate TVtrip’s offerings into their overall digital strategies.”