In-app booking is being introduced by hotel recommendation service Top10 via its iPhone app.
Mobile booking is now available for hotels from Priceline, LateRooms and Venere, with further partners due to follow.
The initiative means that users no longer have to complete lengthy booking forms on third-party sites, as they are now presented with Top10’s booking screen, enabling direct booking through the app.
Only the most essential details are required to secure a room, and when users sign in, the app will remember their details for future bookings.
Top10 has also added a sharing function, allowing users to share Top10 lists and individual hotels with friends, family and travel companions.
The updates are available in version 2.0 of the Top10 iOS app, which is now available to download free from the App Store.