Deals publisher Icelolly has confirmed the appointment of Andrew Latham as chief executive, having spent six months as interim boss.
The Leeds-based holiday comparison website said Latham has made a considerable impact on the company since joining.
His appointment follows the unexpected departure of former chief executive Dave Clayton in May, who oversaw the relocation from Bradford and a management buyout.
Icelolly said Latham would look to grow its customer base and “build on its position as one of the UK’s leading travel brands”.
Latham said: “We have made a great deal of progress recently at Icelolly.com and I very much look forward to continue working with our fantastic team and portfolio of leading independent travel agents.
“Together we will keep delivering great holiday offers to the tens of millions of people who visit our site annually to compare deals and find their perfect holiday. We are confident that our plans will deliver great success going forward.”
The £17 million private equity buyout of Icelolly in September 2013 was backed by Palatine Private Equity.
As a result, partner Andy Lees and investment director Beth Houghton, who brokered the deal, both joined the company’s board as non-executive directors.
Lees said: “Andrew has done a great job in an interim role in the last six months and we are delighted to have him as the permanent chief executive in the business.
“The company continually strives to enhance its customer offering and consolidate its position as the UK’s leading holiday comparison website.”