Fred Olsen Cruise Lines has developed a Google Earth mash-up for its main website featuring what is believed to be the first 3D run through of a passenger journey. The plug-in has been developed by digital marketing agency Cheeze and allows users to see the routes around the globe of five of Fred Olsen’s leading…
Fred Olsen in 3D Google Earth first
Fred Olsen Cruise Lines has developed a Google Earth mash-up for its main website featuring what is believed to be the first 3D run through of a passenger journey.
The plug-in has been developed by digital marketing agency Cheeze and allows users to see the routes around the globe of five of Fred Olsen’s leading products.
In addition, using a specially created “Play” button, users can follow a route from start to finish in a three-dimensional mode, taking advantage of Google Earth’s radically enhanced terrain patch, released at the end of May.
The Google Earth plug-in has been downloaded around 150 times in three weeks, said Nathan Cook, account manager at Cheeze 2.0, a division of Cheeze.
“The idea wasn’t actually to increase conversions but to give Fred Olsen a major differential advantage.”
As well as journey functionality, users can click on each destination point during a journey for detailed local information, history, climate, rainfall details and booking links.
Cook added: “Traditionally, cruise holidays are difficult to promote online, operator websites only offering a two dimensional source of information around a product which is of high fiscal value.
“This solution brings to life the emotional value of our client’s product, providing a key differential advantage to their online promotional activity.”