Former go-to-market UK marketing manager at Microsoft, David Morrow, has joined travel data marketing and insights platform Adara.
He takes up the position of marketing director for Europe and the Middle East.
The company has also hired ex-AOL executive Anna Chalmers as head of marketing for the Americas, based in New York.
Adara chief executive, Layton Han, said: “As we continue to expand our global footprint, it is important for us to hire expertise to support our marketing needs in each region.
“Both Anna and David have proven leadership experience with excellent track records in developing effective marketing strategies that accelerate sales revenue.”
Morrow will develop marketing strategies that support Adara’s expansion throughout Europe and the Middle East. At Microsoft he was responsible for driving advertising revenue growth throughout its digital brands.
Chalmers has experience working with digital media marketers and Fortune 500 advertisers for companies like SocialVibe, AOL and Yahoo, and most recently, managed her own advertising consultancy.