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More than 400,000 Sabre travel agents in 144 countries are being given access to book more than 50,000 HRS hotels within the Sabre travel marketplace.
The addition of HRS content in Sabre gives agencies more choices and helps them meet growing demand for independent hotels.
Travel management companies that use Sabre will also gain access to the HRS corporate discounts program, which offers up to 30% off daily room rates for over 35,000 hotels.
Shopping and booking can be done seamlessly within an agent’s existing workflow, eliminating the time-consuming and costly need to comparison shop across different channels, Sabre claims.
The new agreement will be made available to all Sabre-connected travel agencies globally including Sabre’s joint ventures Infini in Japan and Abacus in Asia-Pacific.
The partnership complements existing co-operation between HRS and GetThere.
Sabre Travel Network president, Greg Webb, said: “HRS properties are extremely popular around Europe and we are pleased to provide this content to all our travel agents globally.
“Our agreement with HRS will help them drive more sales in the corporate sector to support their international expansion, and provide travel agents and buyers with access to a wide range of the most up-to-date and best-priced travel options so they can easily find properties that match their travelers’ needs.”
HRS chief executive, Tobias Ragge, said: “Our agreement with Sabre is an important milestone in our multi-channel strategy.
“Sabre’s platform enables us to significantly expand the reach of our global hotel partners, differentiate our brand and merchandise our content and products to travel buyers globally, all which help enhance our hotel bookings.
“Travel agencies and companies get access to a more comprehensive hotel offering and benefit from more efficient booking processes. A win-win situation for everyone.”