Tourico Enhances Car Rental Offering for Travel Distribution Clients

Global wholesaler Tourico Holidays is expanding the number of direct connect relationships with car rental suppliers to more than 18.


The US-based company’s Direct Connect network now covers over 100 countries and enables users to sell or package a variety of rental options – with visibility into last-minute inventory as well as flash-sale pricing and promotions.


Industry clients can search in real-time by city or by airport and view the locations of available cars on a map – while filtering by supplier, vehicle type, transmission and amenities.


Tourico works with leading car rental brands – including Hertz, Avis, Enterprise, Budget, and Alamo – as well as local, privately owned rental businesses.


Activities, transfers and car rentals executive vice-president Ofir Cohen said: “By expanding the number of direct connect relationships with car suppliers, our clients can sell or package a variety of rental options, regardless of location – and with the confidence that they are getting the most up to date prices and availability.


“Our car rental offering is designed to offer the best of two worlds. We provide the intimate, personalised options that allow every client to find precisely the car they want, and the massive inventory that our clients can access at any time to book and bundle with any of our other travel offerings.”

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