Accommodation website Hotels.com has warned Olympic planners in London that they will need to ensure the city is adequately prepared for a massive influx of visitors in 2012.
The call from the Expedia-owned company comes just days before the Winter Olympics begin in the Italian city of Turin, where accommodation has been in short supply for well over a month ahead of the event.
The London 2012 extravaganza, which will be the biggest sporting event the UK has put on since the European Football Championships in 1996, is expected to draw record crowds to the capital, putting pressure on accommodation providers.
Another factor likely to hit London in six years time would be a massive hike in rates, if accommodation became scarce.
“Hotels.com has also found that since the World Cup draws were announced that German city hotels have raised prices by up to 200%, such is demand for accommodation during the event,” Hotels.com said.