A new review platform has been launched for the travel and hospitality sectors claiming it can improve on existing providers.
iTrust-reviews.com is the brainchild of Tim Argent, formerly director of travel options IT systems, Spirit of Greece and Doug Mathieson previously commercial director with Cadogan Holidays and Explore Montenegro.
It is entering a vibrant niche in travel which has seen the likes of Feefo and Reevoo claim the early initiative with platforms that allow firms to capture and easily respond to reviews and benefit from their SEO value.
Argent said: “We felt that we could improve on the technology and functionality currently available at a considerably more attractive entry level price while providing a fair and more level playing field.”
iTrust-reviews is offering a “made to measure application widget” which allows operators, agents accommodation providers to display client scores, feedback and comments on their website.
Like rivals is also offers the ability for the website owner to comment, feedback and monitor reviews as they are posted.
iTrust-reviews said it has a built-in safeguard against bogus postings, so only clients that have actually experienced the companies’ service can post a review.
Clients can also do their own personalised market research which is not published to the public and the site also provides graphical analyses of the data they have collected, and then benchmarks the business within the travel or accommodation sectors.
A QR code generator is incorporated into the site so reviews can be collected via smart-phones for the convenience of reviewers.
Prices start at £30 per month plus VAT for up to 100 reviews and a mailing of 500 emails per month.