Business analytics specialist Triometric has tied up a deal with Russian airline S7 to help it optimise its pricing and availability strategies.
The Oneworld alliance member will use Triometric’s Web Services Analyzer XML analytics platform to improve the functionality of its booking engine.
Triometric said the deal will enable S7 to “manage any potential pricing and availability discrepancies resulting from the industry practice of caching technology to optimise performance and speed of information delivery”.
S7 launched a new booking engine earlier this year and is in the middle of a project scale its site as well as adding new merchandising functionality so it can retail ancillary and related travel products.
The new booking engine uses features of Openjaw’s t-Retailing platform and QPX pricing and shopping software from Google ITA.
S7 customers can now shop for single, roundtrip and multiple destination flights across the S7 and partner networks.
Dmitry Chuyko, e-commerce director at S7, said: “As a market leader in an arena where time-to-market is a critical success factor, S7 is keen to understand the impact of cached pricing in the retail environment and we are confident that Triometric technology can deliver us that intelligence.”
Triometric said its real-time analytics platform will give S7 detailed reports and actionable insights into any inconsistent query results such as pricing and latency issues.
Matthew Goulden, Triometric chief executive said: “We are delighted that S7 has selected XML intelligence from Triometric and we look forward to a close partnership during implementation to meet S7’s specific business needs.
“Our operational monitoring and proprietary smart analytics will deliver S7 with deep insight into how performance is impacting their conversions, inventories, customer experience and ultimately revenue.”