Dealchecker looks to capitalise on blog posts’ popularity

Price comparison site Dealchecker aims to raise the value of its marketing proposition for deals providers by incorporating travel offers into its top 10 blog posts.

Price comparison site Dealchecker aims to raise the value of its marketing proposition for deals providers by incorporating travel offers into its top 10 blog posts.

Each top blog post provides travellers with destination or attraction-based travel inspiration, covering topics ranging from African beach resorts to stylish lakeside destinations and current travel-related topics.

The most relevant deals will be sourced from across the site’s database of flight and holiday prices. The new functionality has the scope to attract more niche travel operators and offers existing travel partners greater access their highly responsive social media audience.

Website editor Alice Mariscotti-Wyatt said: “The dealchecker blog is fast becoming a ‘go to’ space for travellers seeking inspiration on where to book their next great value holiday.

“By placing our best four deals alongside relevant travel editorial our readers can now instantly compare the top deals to their chosen destination and book in fewer clicks, great news for travellers and travel partners alike.”

Managing director Mark Attwell added: “This new functionality is a great way to add value for our loyal travel partners; dealchecker is also looking forward to welcoming new niche travel partners as we source deals and offers to fit with the more unusual travel editorial posts.

“The aim of the exercise was to provide greater access for travel partners to our highly receptive subscriber base and a flourishing social media audience.”