The first Exceptional Service Awards are being introduced by TripAdvisor to recognise remarkable hospitality staff at hotels, restaurants and attractions worldwide.
Consumers in the UK and US are being encouraged to nominate an employee who has helped improve their travel experience by delivering service they felt went above and beyond.
Almost half (47%) of UK respondents to a poll by the travel review site said they received exceptional service several times over the past year, and almost nine out of ten (88%) have returned to a hospitality business as a direct result of the exceptional service they received there.
Despite that fact, two thirds (68%) of those Britons surveyed do not think hospitality professionals receive sufficient recognition for their efforts.
Nominations are being accepted until October 24 with the winners announced later in the year.
Chief marketing officer, Barbara Messing, said: “Hospitality professionals can be the difference-maker between what makes a trip simply good or absolutely amazing, and TripAdvisor wants to help shine a spotlight on those who do it best.
“The Exceptional Service Awards are a way for our travellers to publicly recognise and celebrate hospitality professionals who went the extra mile to make guests feel special.”
Travellers from the UK and US are eligible to participate and can nominate hospitality professionals by submitting their exceptional service story.
Experiences must be from within the past 12 months and entries must include the hospitality professional’s name and job title. Each entry should be at least three sentences long but no longer than 1,000 characters.
Winning hospitality professionals will receive a certificate, employers will be informed of the recognition, and winners will be highlighted on the TripAdvisor site.