Bookings for Premier Inn’s tech concept hotel open via app

Bookings for Premier Inn’s tech concept ‘hub’ brand hotel have opened exclusively via a dedicated app, available on both iOS and Android devices.


Guests wanting to stay at the flagship property in London’s Covent Garden can use the app to check availability and book a room.


When they arrive, they can use the same app to control various settings in their room, such as changing the channel on the smart TV, or adjusting the room temperature and lights.


The app also provides guests with a local area guide, hosting a list of places to go and things to do. The guide is enhanced by an Augmented Reality experience in the room, which is accessed through the app.


The “compact” rooms include smart storage units to make the best possible use of space, according to the company. Each room includes a 40-inch smart TV, giving access to films, games, the internet, and catch-up TV. There is also free, high-speed Wi-Fi available throughout the hotel.


The opening of the flagship property in November is the first of 11 new hotels planned over the next three years, throughout London and Edinburgh, providing more than 2,000 rooms.


The hub by Premier Inn has been created by research over four years and aims to attract people who already rely on technology for many other aspects of their everyday lives.


Simon Ewins, business development director for parent company Whitbread Hotels & Restaurants, said:


“Whether it’s for business or pleasure, the way we choose to travel and experience a city is changing. Apps are already revolutionising the way we order our groceries, book taxis, and check-in at airports, it was only a matter of time before the hotel experience followed suit.


“With hub by Premier Inn, we believe we’ve created a first-class technology-enhanced hotel experience, without compromising price, style or comfort.


“Launching bookings for hub by Premier Inn with our app is the first step in demonstrating how, with a simple swipe or push of a button, our guests can be in total control of their own experience.”

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