Skyscanner predicts a hyper-personalised future for hospitality

The hotel room of the future will provide a hyper-personalised service even down to the preferred strength of power shower.

This was one of the predictions in the Skyscanner Future of Travel 2024, which also tipped space travel, underwater hotels and the emergence of new destinations as trends to watch.

The report said hotel guests will use their mobile devices to tailor details of their experience including air temperature, shower power and in-room entertainment.

It said they will even offer amenities via 3D printing: “Hotel rooms of the future will be able to take advantage of the latest technologies to provide additional comfort for guests.

“Pillows with embedded electronics will provide sleep-aiding massages and wake up calls, while the internal clocks of jet-lagged guests will be aided with light boxes. 

“Guests’ skin and hair will be improved by showers offering water infused with Vitamin C while advances in 3D printing will mean that guests no longer need worry about bathroom amenities as by 2024 they will simply be able to print everything they need, including toothpaste and soap.”

Skyscanner predicted that by 2024 space will be the final frontier for affluent and adventurous travellers.
It sees the creation of sky resorts being built that will contain zero-gravity spas, space gliders and space observatories where guests can even experience weightlessness.  

Filip Filipov, Skyscanner head of B2B, said: “Taking travel to space will be a ground-breaking milestone for mankind in general but what is even more exciting is the transfer of technologies that space exploration can bring to commercial aviation.

“A regular traveller might see a London to Sydney flight in 2.5 hours, which will make travel even easier and faster than ever before, breaking time boundaries.”
Although space tourism will become more affordable for the ultra-luxury market over the next decade Skyscanner says journeys to the bottom of the sea will be a much more mainstream, fashionable option.
The Future of Travel 20124 report states: “Underwater hotel rooms already exist as niche and novelty destinations such as The Neptune and Poseidon suites at the Atlantis Hotel in Dubai.

“However, as space on land becomes more expensive, a new wave of innovators are scaling up the concept aiming to build entire resorts under the waves – including spas, gardens and pools, all with aquarium style-windows allowing guests to go outside in diving gear.”
Another key trend identified by Skyscanner is the emergence of new destinations people want to discover for the first time including many thought of as inaccessible today due to conflicts.
“As Chinese tourists flock to classic destinations such as Paris and New York, unique journey experiences that make travellers the envy of friends and family will be sought after.  The emergence of ‘forbidden zones’ – areas such as Afghanistan and Iran currently deemed inaccessible by conflict – will become attractive new destinations for tourists to discover.

“Off the beaten track destinations such as Bhutan are already seeing an increase in interest (Skyscanner searches are up 40% year on year) but by 2024 it will have become a far more fashionable choice.”
The Skyscanner report is the result of research and a series of interviews with a team of 56-strong trend experts and futurologists.

The full report can be read or downloaded at and also includes sections one and two launched earlier this year which look at how emerging technologies will change the way we book holidays as well as the impact on airports and the flight experience.

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