Updated traveller data is to be supplied to airlines and airports through a new initiative by search engine Skyscanner.
Travel Insight, part of the Skyscanner for Business arm, gathers data from the company’s proprietary flight search product to provide a view for the demand of an entire market.
Data is collected from millions of searches conducted globally on Skyscanner each month from more than 25 million unique visitors looking at the hundreds of airlines, online travel agents, low-cost carriers and charter flights.
Airlines and airports gain an insight into passenger inclinations – popular flight routes, preferred travel days and times – using a geo-tagging feature identifying where travellers are searching from and to, as well as providing an understanding of booking behaviour, including how far ahead passengers are searching for and booking flights.
Skyscanner has developed Travel Insight to be delivered through various visualised graphs and charts to enable airlines and airports to make useful business decisions based on the data requests they can make.
Business development director Hugh Aitken said: “This unique product will be invaluable to airports and airlines, giving them key data to understand the behaviour and real demand of travellers in order to develop and plan flight routes. Travel Insight is another example of Skyscanner’s commitment to advance data-led products to help power the travel industry.”