Restaurant bookings on TripAdvisor go live after Lafourchette buyout

Booking restaurants via TripAdvisor has gone live following the acquisition of specialist site Lafourchette in May.


The online travel reviews site has introduced an ‘Instant Reservation’ feature covering more than 13,000 restaurants in the Lafourchette network in France, Spain, Switzerland and Belgium.


Restaurant availability search has been integrated directly into TripAdvisor’s city pages in each country, allowing users to search availability and reserve a table for a specific date and time.


Users who previously wanted to book a restaurant had to complete the process on the Lafourchette site.


Diners can view restaurant menus and are made special offers, such as discounts of up to 50% off or fixed price menus.  Discounts are automatically applied to the bill when users book online, removing the need to present a coupon at the restaurant.


It also gives users the opportunity to see alternative dining times and restaurants.


Instant Reservation is currently available across all TripAdvisor English and Spanish-speaking sites as well as in Italy, France, Germany, Holland and Sweden.


TripAdvisor global product senior vice-president Adam Medros said: “We are focused on improving the customer online restaurant booking experience and Instant Reservation will help more people find and book great restaurants.


“The launch also provides an exciting opportunity to further establish TripAdvisor as the go to place to research, select and book restaurants whether on a trip or close to home.”

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