Sabre takes over hospitality tech firm

Privately-owned hospitality technology company Genares has been taken over by Sabre for an undisclosed sum to strengthen its position as a leading technology partner to hoteliers worldwide.

Genares provides central reservations systems, revenue management and hotel marketing solutions to more than 2,300 independent and chain hotels.

Staff will join Sabre Hospitality Solutions, a global technology provider to nearly 18,000 hotels in 157 countries.

Sabre Hospitality Solutions president Alex Alt said: “Genares is well-known in the industry for its commitment to outstanding customer service and vast industry expertise, and that is highly complementary with Sabre.

“We look forward to continuing, and building upon, the standard of excellence that Genares has established while helping their customers reach the next level in profitability and growth through our broad portfolio of hospitality solutions.”

The acquisition will build on the foundation of Genares’s products and services while introducing its customers to a broader suite of products and services to help accelerate their growth.

Chief executive Eugene Harris said: “Becoming part of Sabre is a terrific evolution for Genares and our customers.

“Sabre has a track record of helping hotels and chains of all sizes succeed in the marketplace. We are confident that Sabre is the right partner to ensure our customers continue to receive world-class service and best-in-class technology solutions.”

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