Hoseasons adopts ‘Dynamic Over Branding’ system

Holiday home provider Hoseasons has installed a new function on its website that ensures the booking engine can be channelled without any disruption to a partner website.

The system – known as Dynamic Over Branding – has been developed by travel technology firm Modcomp and places the Hoseasons booking tools within the branding of an existing website.

Modcomp developed the software in order to give travel suppliers the ability to partner with travel agent sites but without the need for a full takeover when the booking process kicks in for the user.

Modcomp managing director Kevin Magee said: “The key advantage of the Modcomp solution is that the brand is dynamically loaded as the booking and availability pages are called.

“This means that a travel operator does not need to re-design and re-brand countless pages every time a new partner is signed.

Modcomp recently produced a system to be used by content management specialist AO International.

The product will allow AO subsidiary Campaign to automate the online and offline brochure maintenance programme it carries out for a string of package holiday clients such as Thomson, JMC and Inghams.

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