A rewards programme is being introduced by ebookers.com with a focus on mobile use.
The launch of the Bonus+ scheme coincides with a new brand proposition and website revamp.
The programme allows consumers to earn rewards ‘currency’ which goes directly into their account. Customers on each tier can earn 3% on hotel bookings, 2% on packaged trips and 1% on flight bookings.
The company claims to be the first online travel agent that will allow customers to earn rewards on flights, hotels and packaged trips all in one place, with both business and leisure travellers being rewarded with discounts, bonuses and exclusive added value services.
It says Bonus+ has been designed to be the most mobile-centric rewards programme in the industry, with customers always earning more (5% on hotels and 2% on flights) by booking on the ebookers app.
Company research identified a continued lack of loyalty in the industry as 69% of consumers say they will visit more websites to find the right price and will use more comparison sites (41%) in the next 12 months than ever before to plan their holiday.
The study revealed that when looking for a rewards programme, travel customers need a service that is free and easy to enrol in, simple to understand, flexible and fast, meaning that they can earn and redeem rewards quickly, and most importantly – redeem on travel.
Three tiers of Bonus+ membership are available and a priority phone line is available for customers.
Gold and platinum membership includes free upgrades at participating hotels, free Wi-Fi for two trips a year and a ‘happiness promise”. This means that once users reach platinum membership, they will be offered 24-hour support for hotel bookings.
Bonus+ customers can earn cash rewards in addition to their air miles programmes and rewards can be redeemed in conjunction with cash back sites and promotional codes.
Ebookers spokesperson Rob Define said “Following extensive research to identify exactly what it is our customers are looking for in a rewards programme, we’re extremely excited to launch Bonus+, a programme that will ensure our customers get instant access to rewards, resulting in a little more sizzle, a lot more zing and a few more ‘oh go-on-thens’ out of their holiday.
“We are proud that our rewards programme will stand out against our competitors as the most mobile-centric programme in the industry. This is a big focus for us with bookings through our mobile app up 60% year on year.”