A social media ‘share button’ is being employed by Monarch Airlines in an effort to reignite ‘holiday envy’.
The feature allows passengers to share their booking confirmation with the airline via Facebook and Twitter upon completion or share their recent flight searches with friends and family when planning a holiday.
Monarch’s ‘share a booking’ enables users to create interest among family and friends with links back to the Monarch website.
The ‘share a search’ is similar to a booking mechanic button which allows passengers to post and share their recent Monarch flight searches via Twitter and Facebook with friends and family.
Each post includes a deep link to that exact flight search to enable others access to the same flight offers or help when planning group or family holidays.
Head of retail and online Ian Chambers said: “The new share buttons are a great way of involving friends and family using social media when planning a holiday.
“With this social media sharing tool Monarch customers can now keep their friends and family in the know throughout the whole booking process from initial planning stages right through to the booking confirmation.”