South African agency Checkout Travel aims to capitalise on the potential for online booking in the country with the use of advanced technology from Digital Trip.
The firm’s ‘eVolve’ content management system is being used by the agency to support its online presence at a time when online booking in South Africa remains in its infancy.
Checkout Travel is able to utilise the latest technology to link to major online travel suppliers to expand its offering to consumers.
The agency can also resell the technology to other agents in South Africa. Checkout Travel can now set up affiliate and white label sites – increasing sales, driving traffic to its site and generating qualified leads.
Company director Giles Clinton said: “Working with Digital Trip has created a level playing field for us with the major travel agents in South Africa.
“Uniquely, we now have full control of our website – we can make changes directly ourselves, from changing background colours to updating special offers, in minutes not days, and all without the need for expensive web developers.”
Digital Trip managing director Andy Speight added: “Booking a holiday online is still a new concept in South Africa, so using Digital Trip’s technology to offer live online bookings and illustrate ready-made package deals is a huge step forward for both Checkout Travel and customers.
“The South African travel market is evolving towards the web and Checkout Travel is now able to compete successfully and punch well above its weight.”