Former Yahoo! data insights director Sanjay Wahi has been named as product and insights vice-president by data-driven traveller platform Sojern.
Wahi holds a patent on advanced processing and segmentation methods of web usage data and has more than 17 years experience in using sophisticated behavioral analytics to develop data-driven services for the travel and internet industries.
San Francisco-based Sojern’s chief executive Mark Rabe said: “Sanjay is a proven product leader with deep travel and data analytics experience. He knows what it takes to develop scalable data solutions that optimise results for travel brands, and will be a strong addition to our team.”
Wahi said: “The volume and diversity of real-time travel data that Sojern has access to creates a significant opportunity for the company to continue innovating and maintain its leadership position in the space.”