Thomas Cook India and HolidayIQ.com, an online Indian travel community, have entered into a strategic partnership.
The agreement means Thomas Cook will be able to promote its products to the five million potential customers HolidayIQ attracts ever month.
Hari Nair, founder and chief executive of HolidayIQ.com, said: “HolidayIQ.com is fast becoming the largest aggregator of Indian vacation audiences online.
“This partnership will help Thomas Cook better engage with travellers and help in conversion of interested travellers online into buying customers.
“Further, it is a win for travellers planning holidays on HolidayIQ.com as they get to choose from host of holiday options with one of the most reputed brands globally.”