TripAdvisor has agreed to buy Viator, the destination activities site for $200 million cash.
Subject to discussions, the acquisition is expected to close during the third quarter of 2014.
When completed the buy-out will be the fourth acquisition by TripAdvisor in 2014, following lafourchette, Tripbod, and Vacation Home Rentals.
Stephen Kaufer, president and chief executive of TripAdvisor, said: “Viator will be a great addition to the TripAdvisor family, as online and mobile bookings for attractions and activities represents a huge opportunity for our business.
“Travellers want to explore local attractions while on their trip, and Viator’s depth and breadth in global attractions combined with their seamless booking experience will provide immediate benefit to our community, whether in the planning phase or on the trip.”
Barrie Seidenberg, chief executive and president of Viator, added: “Our selection of tours and activities spanning 1,500 destinations are a strong complement to TripAdvisor’s wealth of in-destination planning resources.
“We share a vision for providing the resources travellers need to plan and have the perfect trip, and this deal would enable Viator to help more travellers experience the best activities their destination has to offer.”
Viator a leading resource for researching and booking destination activities and features more than 20,000 bookable tours and attractions and more than 600,000 reviews, photos, and videos submitted by travellers.
It has more than 250 employees who will continue to work at the company’s headquarters in San Francisco and offices in Las Vegas, London and Sydney.