Icelolly drops ‘dated’ look and .com from name in rebrand

Holiday price comparison company Icelolly is being rebranded with a revamped website and logo.

The Leeds-based company, founded in 2005, is dropping the ‘.com’ from its title in a re-launch which is also reflected on its Twitter and Facebook pages.

A multi-platform advertising campaign is being launched on Monday including a presence inside buses and digital escalator panels in Underground stations.

A radio promotion will run on Heart FM, with Gavin & Stacey star  Joanna Page recruited to complete the voiceover.

The company already claims almost one million monthly unique visitors.

Icelolly chief marketing officer Steve Wilson said: “The overwhelming feedback from our internal discussions and external research was that our existing brand looked dated and busy, and no longer translated our core values – quality, fun, inspiration.

“We’re extremely pleased with our new identity and can’t wait to introduce it to our community of holidaymakers.

“These are exciting times for Icelolly, we’re going from strength to strength and I have no doubt that all the work that has been put in the rebrand will help us reach new horizons.”

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