Thousands of hotels added to Sabre marketplace after EAN deal

Expedia Affiliate Network (EAN) is to provide extensive hotel marketing and booking content to Sabre.

The deal adds tens of thousands of additional hotels to the Sabre travel marketplace.

Expedia Affiliate Network will also pilot the ‘ZoomandGo’ app, a map-based hotel shopping and booking solution in the Sabre travel marketplace.

This will integrate fragmented hotel content into an easy-to-use interface, making comparison shopping easier for travel buyers, the companies said.

Sabre Travel Network president Greg Webb said: “This agreement is a big win for travel buyers.

“Travel agencies will have more hotel options to present to their customers and in addition, more hotels in the Sabre travel marketplace will have the ability to merchandise their products, property attributes and personalised offerings to travellers.”

“Expedia Affiliate Network is pleased to be working with Sabre and believe its expansive travel marketplace paired with the various ways Sabre provides hoteliers to differentiate themselves will be powerful for travel buyers,” said EAN sales vice president Wendy Aird.

“We’re excited to see all the benefits of the ZoomandGo app in action – it will make the travel shopping experience even more dynamic and interactive.”

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