Mark Warner claims 40% web uplift after tie-up with Tiger Bay

Mark Warner has claimed a 40% year on year sales uplift of sun and ski holidays bought online through its website.

Mark Warner has claimed a 40% year on year sales uplift of sun and ski holidays bought online through its website.

The increase follows a tie-up with travel technology provider TigerBay which helped the site go live in 2012.

A new-look, fully responsive website is due for release this summer as the operator’s online offering continues to evolve across multiple platforms and devices.

Head of sales and marketing Tim Locke said: “Our website is not a one-off development; it is a continual project for us and it is therefore important that we work with a technology company who take the time to understand the intricacies of our business.”

Rod Evans, managing director of TigerBay, added:  “Our tour operating system with integrated CMS and web platform has been designed and built to empower tour operators to achieve results online and streamline operational activities.

“We have worked with Mark Warner to provide their website for two years now and we are very pleased that online bookings continue to increase.

“We are excited for the launch of the new site and look forward to growing our partnership.”