Technology veteran Howard Frost has joined software development specialist Travel Technology Systems as chief commercial officer.
He has held senior sales and marketing positions for travel technology specialists Tourplan, Anite, Comtec and Open Destinations.
Prior to that Frost held a number of commercial roles with Thorn EMI, Unilever, Reed Elsevier and BT/Prestel.
His primary focus will be to define and implement business development strategies at TTS which drive customer acquisition and revenue growth in new and existing markets, the company said.
Chief executive Chris March said: “Howard’s in-depth knowledge of the global travel technology market and outstanding track record of accelerating international business growth made him the ideal choice for us.
“We have very ambitious plans for Travel Technology Systems and Howard’s ability to develop strong sales and marketing propositions and deliver consistent revenue growth will play a very significant role in helping us to achieve our business objectives.”