Salvatore Lauretta has joined hotel representation company HotelsREZ, as global sales director based in London.
He moves from Portuguese chain Grupo Pestana and has previously worked for Millennium Hotels & Resorts and Starwood Hotels & Resorts.
Lauretta will work to develop new demand partnerships, and nurture existing partnerships with consortia, corporate, MICE and leisure booking agencies as well as online travel websites.
He is to develop the company’s demand generation strategy, with a view to increasing bookings and revenue for member hotels.
Daniel Simmons, executive director of hotel services, said: “Over the past ten years HotelREZ has worked hard to develop both global and local demand partnership networks, so that we are able to continuously deliver new sources of reservations for our member hotels, at optimum ADRs.
“More and more independent hotels are turning to HotelREZ for help in reaching new booker audiences and recognise us as one of the most innovative sales and representation companies in the market.
“Salvatore’s experience will help us optimise and grow our networks around the world.”