Mobile-only booking app HotelTonight claims a “significant increase” in bookings across 2013-2014 and new high profile hotel partners.
The company registered strong year-on-year booking growth, with an overall 175% increase in bookings across the UK, with Scotland seeing a 184% rise.
The most booked hotel category in the UK is ‘hip’, revealing that those booking the UK are not only looking for a hotel to relax in, but for a stylish experience.
HotelTonight has recently signed partnerships with high profile brands, such as The Ace Group, Principal Hayley, Red Carnation Hotels and Macdonald Hotels and Resorts.
These new properties reinforce HotelTonight as a preferential partner in the last minute hotel booking sector.
Marco Saio, UK country manager, said: “It’s been a very strong year for HT in the UK and with the launch of the seven-day booking window and many new international markets, we’re really setting our sights on even more accelerated growth in 2015.
“We’re equally thrilled to see the number of great hotel partners joining our ranks, and look forward to working closely together to enhance their same-week business.”