TripAdvisor adds feature to compare and book worldwide attractions

A new feature has been introduced by TripAdvisor, allowing users to compare and book tours and tickets for attractions around the world.

A new feature has been introduced by TripAdvisor, allowing users to compare and book tours and tickets for attractions around the world.

The online travel giant is integrating tour inventory and pricing information from Viator, which was acquired by TripAdvisor in August.

When travellers visit attractions on TripAdvisor—such as the Eiffel Tower or the Taj Mahal—they will now be presented with up to three tour options, such as small group, private or skip-the-queue options, along with descriptions and prices for each.

Once travellers have identified the tour that best suits, they can click to book through Viator.

The tour feature covers more than 7,900 attractions worldwide and is available on desktop and mobile versions for all TripAdvisor English-language sites, with plans to expand to more languages over time.

Adam Medros, global product senior vice-president, said: “The new TripAdvisor tour feature offers a convenient way for travellers to compare popular tours and book the one that’s perfect for their trip.

“Now travellers on TripAdvisor have a much more intuitive way to find great things to do in cities around the world.”