Expedia has launched its biggest single advertising campaign for over 18 months with a £3.5 million push across online, TV, print and outdoor media in the UK.
The campaign will run for four weeks until the middle of June and includes a makeover of a pedestrian tunnel within London’s Waterloo station – an advertising first for Network Rail, owner of the UK’s railway stations.
Artwork and TV spots will continue to use the “Let Yourself Go” tagline and is an attempt to build on the successful launch of Expedia’s Inspirator tool last year.
The Waterloo installation will feature a 120-metre long wrap of a busy link tunnel underneath the railway station where an estimated two million commuters pass through every month.
The campaign has been created to hit consumers ahead of Expedia’s second busiest month of the year, in July.
UK marketing director Elyas Chowdhury said: “This campaign really brings to life how Expedia provides consumers with inspiring travel ideas and enables those ideas to become a reality.”
TV advertising will run on all UK terrestrial channels and a string of digital satellite stations during the four-week period.