Global Travel Market has struck a deal with the Gapyear.com brand to provide flight search facilities on its website.
The white label package is the latest in a line of partnerships signed by GTM to provide meta search capabilities as an extension to its consumer-facing brands including AustraliaTravelMarket.com and AsiaTravelMarket.com.
Gapyear.com will use a similar system developed by GTM for European users of LonelyPlanet.com.
The move also marks another step in GTM’s deliberate drive to tap into the burgeoning youth and long-term travel sector, estimated to be worth over £2 billion in the UK.
GTM chief executive Dave Simmons said: “Gapyear.com is the dominant portal in this space and our intention is to work together to develop offerings relevant for and demanded by this market and join gapyear.com in this lucrative, fast-growing space.”
It is expected the global gap-year market will grow to around £11 billion by 2010, boosted by an increase in the number of over-55s taking extended trips.
Gapyear.com founder Tom Griffiths said: “Travelling around the world on a gap year is all about designing your own itinerary according to your needs and dreams.
“This is why our on-line offering has proved so popular but to be sure our site visitors were getting the best possible service, we needed to know our flight search technology quickly offered the latest prices in an easily digestible form.”