Global technology provider Worldspan has confirmed it will be launching its e-Pricing package to UK online travel booking sites, travel agencies and airlines within the next four months.
Worldspan, unveiling the new product at this week’s Travel Technology Show at London’s Olympia, said the low-price shopping technology was being made available to cope with increased demand for “greater choice and flexibility” across the travel industry.
The new package will enable users to search for fares and other areas of the travel itinerary at a much quicker rate than previously achieved, with a booking engine included in an integrated display.
The UK roll-out of e-Pricing follows what the company claimed has been a massively successful launch in the US last year.
Worldspan cited a study by Topaz International, which suggested the Worldspan system had outdone its rivals Sabre and Amadeus.
The results revealed Worldspan returned the lowest airfares included in the search 79% of the time, with Sabre and Amadeus languishing behind with 61% and 23% respectively.
Worldspan vice president and general manager for Europe, Middle East and Africa, Graham Nichols, said: “Rapid growth in travel e-commerce has dramatically increased consumer expectations for greater choice and flexibility during the travel shopping and buying process.
“This shift has placed significant demand on all travel agencies, airlines and Web sites to remain competitive by offering comparable shopping prowess.”