The winners of the Travolution Awards have been unveiled at a ceremony in London: Photos from the event are available on Flickr ADVERTISING AWARDSBest Use of Online Advertising• Love Creative for STA Travel• Harvest Digital for Cruise Thomas Cook• Harvest Digital for Cheapflights• KitCatt Nohr for Virgin Holidays• Agency.com for BA.comWINNER: Love Creative for STA…
Travolution Awards 2007 – Winners
The winners of the Travolution Awards have been unveiled at a ceremony in London:
Photos from the event are available on Flickr
ADVERTISING AWARDS
Best Use of Online Advertising
• Love Creative for STA Travel
• Harvest Digital for Cruise Thomas Cook
• Harvest Digital for Cheapflights
• KitCatt Nohr for Virgin Holidays
• Agency.com for BA.com
WINNER: Love Creative for STA Travel
“The Bling campaign was a superb example of how to engage the target audience of a brand. Compelling, interactive – a perfect multi-media campaign.”
Best Use of Affiliate Advertising
• The Dedicated Partnership for UKSeries.com
• Affilinet for Paramount Hotels
• Buy.at for LateRooms
WINNER: Buy.at for LateRooms
“In a difficult category to judge, Buy.at demonstrated clear financial gain and built clear and engaging creative across the affiliate network.”
Best Use of CRM
• CreatorMail for Thomson
• Lastminute.com (in-house)
WINNER: CreatorMail for Thomson
“This entry had everything: personalised, creative, relevant to the consumer, on-brand, and a strong call to action.”
MARKETING & INNOVATION AWARDS
Best Use of Social Media
• Jumeirah Hotels – The JCast
• TravellersPoint maps
• STA Travel Blogs
• EnjoyEngland/Yahoo! Answers
• AvisWeTryHarder Blog
• Select World Travel Blog
WINNER: STA Travel Blogs
“The winner offered a complete service to travellers, using mobile, video and maps within the blog to encourage excellent community participation.”
Best Agency for Search Engine Optimisation
• Neutralize for Justtheflight.co.uk
• Spannerworks for SN Brussels Airlines
• Tamar for National Car Rental
• Greenlight for Monarch Airlines
• BigMouthMedia for Superbreak
WINNER: Neutralize for Justtheflight.co.uk
“Neutralize produced a strategy that saw a huge increase in organic traffic through search and a significant increase in bookings, as well as cutting advertising spend.”
Best Agency for Website Design
• Adams Creative for TravelOwl.co.uk
• Designate Communications for Wales In Style
• Five By Five for Island Cruises and Club 18-30
• Netizen Digital for various
• Fortune Cookie for Kuoni UK
• Nucleus for various
WINNER: Designate Communications for Wales In Style
“This site was a clear winner and the design took into account precisely the type of audience it was hoping to attract.”
TRAVEL AGENT AWARDS
Best Travel Agent Website
• RailChoice
• Travel Designers
• Isango.com
• STA Travel
• Expedia.co.uk
• WhyDontYou.com
• TravelRepublic
• PackYourBags.com
• Expedia Corporate Travel
HIGHLY COMMENDED: STA Travel
“The site clearly understands its target audience and has grabbed social media by the horns, ensuring an excellent all-round experience for users.”
WINNER: Expedia.co.uk
“Expedia is setting the benchmark for which others should follow. The ‘Inspirator’ tool is superb and they clearly understand their customers, giving the right information at the right time.”
Best Use of Technology
• DirectLine Holidays
• Door2Tour.com
• Comtec
• Dolphin Dynamics
• Touch Clarity
WINNER: Touch Clarity
“An excellent way to ensure a website targets its consumers with the right message. This highly innovative system delivers marketing opportunities to customers in a fantastic way.”
TOUR OPERATOR AWARDS
Best Tour Operator Website
• Leger Holidays
• Thomson
• VisitBattlefields.com
• Voyages Jules Verne
• Sunisle.co.uk
• Kuoni.co.uk
• VillaPlus
• OnTheGoTours.com
• DirectSki.com
• ErnaLow.co.uk
WINNER: Voyages Jules Verne
“A fantastic website. Voyages Jules Verne has managed to combine fun and inspiration in a way that really works online.”
Best Use of Technology
• Adventure Company/Netizen Digital
• Kuoni
WINNER: Adventure Company/Netizen Digital
“An innovative use of Google Earth which appeals to the target audience, adding an enormous amount of value to the user experience.”
SUPPLIER AWARDS
Best Hotel Website
• Paramount-Hotels.co.uk
• Jumeirah.com
• BestWestern.co.uk
• Hyatt.com
• Sheraton.com
• VonEssenHotels.co.uk
WINNER: Paramount-Hotels.co.uk
“An excellent website, and a clear winner. The design and feel of the site demonstrated the experience of staying in the hotel beautifully.”
Best Airline Website
• FlySilverjet.com
• BA.com
• FlyBMI.com
• ThomsonFly.com
• VirginAtlantic.com
HIGHLY COMMENDED: BA.com
“The site has managed to provide a superb user interface which handles the enormous amount of content extremely well. A seamless and very clean experience.”
WINNER: FlySilverJet.com
“SilverJet showed excellent clarity throughout the navigation on the site plus a refreshing honesty and transparency with pricing. The design and additional features have embraced a niche and target market superbly.”
Best Travel Insurance Website
• GoTravelInsurance.co.uk
• JourneysTravel.co.uk/InsureMore.co.uk
• 1StopTravelInsurance.co.uk
WINNER: GoTravelInsurance.co.uk
“Clean, simple, engaging website and very easy-to-use. It has excellent use of extra information and signposting.”
Best Car Hire Website
• USRentacar.co.uk
• TaxiTransfers.co.uk
• HolidayAutos.co.uk
• Avis.co.uk
WINNER: HolidayAutos.co.uk
“Holiday Autos has made excellent use of images and icons. A clean booking process with fresh, interesting destination content as well as a innovative flight look-up system.”
TRAVEL INFORMATION AWARDS
Best Travel Portal
• TravellersPoint.com
• WalesInStyle.com
• WAYN.com
• EnjoyEngland.com
• TripAdvisor.co.uk
• Viator.com
• Yahoo.co.uk/Travel
WINNER: TripAdvisor.co.uk
“TripAdvisor is maintaining its dominant position simply because of its ease of use for searching, interacting, and ensuring the user can go further and make a booking.”
Best Meta Search/Price Comparison Website
• Kinkaa.com
• Australia Travel Market
• Cheapflights.co.uk
• Sidestep.com
• TravelSupermarket.com
• Kelkoo Travel
WINNER: TravelSupermarket.com
“In an increasingly competitive market TravelSupermarket is still leader in breadth of content and competitive pricing, with a user-friendly environment and helpful features.”
Best Use of Technology
• Teletext Holidays Linguabot
• IfYouSki.com
• Cheapflights.co.uk Partner Portal
• Icelolly.com TV
• Online Travel Brochures
WINNER: IfYouSki.com
“An all-round excellent use of technology, with maps, interactivity, webcams, and much more. This is a great illustration of how and when to use technology that engages consumers in a truly innovative way.”
TRAVOLUTION SM@RT AGENT OF THE YEAR
• Mann Link Travel
• Sunmaster
• Coachtrips.com
• Select World Travel
• C&B Maddocks Travel
• Travelcare
WINNER: Coachtrips.com
NEWCOMER OF THE YEAR
• Isango.com
• TravelZoo UK
• Sidestep UK
WINNER: SideStep UK
“Sidestep has made an immediate impact on the UK travel search market and great things are now expected of it. Its use of cutting edge technology and a superb user interface has ensured others in its sector will watch closely as to how much it can achieve.”
ONLINE TRAVEL BRAND OF THE YEAR
Shortlist to be decided from winners of Best Travel Agent Website, Best Tour Operator Website, Best Airline Website, Best Hotel Website, Best Car Hire Website, Best Travel Portal and Best Meta Search/Price Comparison Website categories.
WINNER: Expedia.co.uk
TRAVOLUTION ACHIEVEMENT AWARD
Brent Hoberman
