Worldspan signs content deal with British Airways

Worldspan has become the latest of the leading Global Distribution Systems to sign a content distribution deal with British Airways, following months of intensive negotiations.

The deal is in line with similar deals thrashed out with Galileo and Sabre Travel Network in recent weeks and will allow Worldspan customers – mainly online travel agents – to opt-in to a specially created scheme from April 10.

“The programme will guarantee these customers benefit from new Worldspan and British Airways distribution products, functionality and booking enhancements,” a statement said.

The announcement leaves just Amadeus without a content distribution deal with the airline.

BA head of marketing and distribution, Tiffany Hall, said: “We are very pleased to have reached an agreement with Worldspan.

“This new deal will reduce the airline’s distribution costs and ensure that our lowest fares can continue to be distributed through Worldspan’s travel agents.”

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