WTM 2014: D-flo adds customisation and guides to version two TravelComms

WTM 2014: D-flo adds customisation and guides to version two TravelComms

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Post booking personalised communications specialist d-flo has added editing and customisation options to its platform, with integrated rich destination content provided by Arrivalguides.

Version two of its TravelComms platform, unveiled during World Travel Market, allows d-flo’s tour operator clients to customise messages in their quotation, reservation, confirmation and follow-up communications.

The firm has also created a HTML Graphical User Interface making further customisation of communications possible for users without technical expertise.

Colin Brimson, d-flo director, said: “Both of these developments have come from industry feedback, particularly in the luxury marketplace. This is taking travel communications to the next level of customisation and personalisation.”

The tie-up with Arrivalguides helps travel firms to add value to the customer’s booking by sending them useful information about their destination with their confirmation and other post-booking communications.

Although the latest version of the d-flo system allows for greater personalisation it also enables clients to set controls, so that all communications comply with company standards and an option to ensure they go through a vetting process first is available.

Brimson said the new features allow firms that don’t have the in-house expertise to design their own tailored communications, or those more focused on dedicating resources to supporting other core technologies, to engage with their customers in a tailored way.

The d-flo system also tracks the communications sent out, so it knows if it has been received and whether a link has been clicked on. For critical information like flight delay alerts a button can be added for the customer to manually acknowledge receipt, so the travel company knows who to follow up with a phone call if the message does not appear to have got through.

Windsor-based d-flo was established three and a half years ago, initially working with domestic UK operator Superbreak before also picking up specialist ski operator Neilson as a client.

It aims to provide better and more customised client communications than most conventional booking systems. The solution integrates with clients’ technology in order to access the required data, then constructs and delivers communications in the required format, via email, text, fax, pdf or print.

Brimson said while the product today is designed purely for tour operators, d-flo has plans to develop it into something much bigger in the future. “This is the start of something really exciting,” he said.

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