Global B2B bedbank Hotelbeds is targeting further development in the Middle East, Asia, Australia and the Pacific Islands region, following strong growth this year.
The MEAPAC area consolidated its position as a top global tourist destination, with visitors travelling mainly from the UK, South Korea, United Arab Emirates, China and Indonesia.
The top growing source markets for the region are China, Indonesia and the Philippines, according to the Tui Travel company.
Dubai, Singapore, Bangkok, Hong Kong and Kuala Lumpur were the most visited destinations, while the fastest-growing cities were Taipei, Seoul and Tokyo.
Hotelbeds signed 225 new key partnerships and preferential partnership agreements this year with chains and independent hotels. These include Archipelago International in Indonesia; Singapore-based Far East Hospitality; Middle East-based Jumeirah, Rotana and Kerzner; and Regal and Dorsett, whose core activities take place in Hong Kong.
The company’s managing director Carlos Muñoz said: “MEAPAC is our largest geographical region, as well as one of our fastest-growing markets both in terms of source markets and destinations.
“Our investment in human talent and technological innovation are consolidating Hotelbeds’ reputation in this region as the most forward thinking player in travel distribution.
“Our commitment to constant innovation and localisation, together with the tourism infrastructure improvements made in the region itself during the past few years, will undoubtedly continue to be key drivers for further growth.”