Preferred Hotel Group is seeking to heighten consumer awareness and boost bookings by featuring on travel search site Skyscanner.
The representation body for 650 independent hotels also aims to cut the costs of customer acquisition for its member hotels, through direct booking from the site.
Skyscanner users will gain streamlined access to exclusive offers and the lowest available rates whenever viewing a hotel or resort in the Preferred Hotel Group portfolio.
Both Skyscanner and Preferred Hotel Group’s booking engine support 30 different languages.
The group’s distribution and revenue menagement senior vice-president, Michelle Woodley, said: “Metasearch engines are an important travel planning tool for today’s consumers, and we designed this partnership to support our goals of continuously driving more bookings to our hotels and increasing traffic to our branded websites.”
Skyscanner chief commercial officer, Frank Skivington, added: “The 650 hotels and resorts that the brand represents globally provide our users even more choices to compare, to be able to uncover the perfect accommodation for their travels.”