Disneyland Paris soars to top search term for UK travellers

Disneyland Paris and flights to Tenerife are leading the highest travel-related search terms currently used by UK consumers, ahead of this year’s busy getaway Easter break.

Hitwise figures for the ending 17th March also revealed half of the top 20 search terms for overseas destinations are for queries regarding flights. [Table below]

But despite this year’s long UK Easter weekend running just a week ahead in the calendar of the same four-day holiday in 2006, Disneyland Paris has jumped a massive 45% on its position last year.

Meanwhile search terms for UK destinations were led by Alton Towers, Butlins, Thorpe Park, Centre Parcs [sic] and Legoland.

The figures for the same period indicated that five of the top 20 search terms included a grammatical variation for the CenterParcs brand.

Top 20 Overseas Destination Searches w/e March 17 2007

1 disneyland paris
2 cheap flights to tenerife
3 flights to tenerife
4 flights to cyprus
5 cheap flights to malaga
6 amsterdam
7 ferries to france
8 new york hotels
9 carhire cyprus
10 cheap flights to lanzarote
11 cheap flights to new york
12 madeira
13 flights to australia
14 ferries to ireland
15 cheap flights to cyprus
16 flights to canada
17 Edinburgh
18 disneyland
19 cyprus holidays
20 flights to new york

Top 20 British Destination Searches w/e March 17 2007

1 alton towers
2 butlins
3 thorpe park
4 centre parcs
5 legoland
6 centre parks
7 center parcs
8 longleat
9 centerparcs
10 blackpool pleasure beach
11 blackpool
12 london
13 lake district
14 centreparcs
15 york hotels
16 isle of wight
17 warwick castle
18 legoland windsor
19 cadbury world
20 jersey

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