In-depth tips and recommendations for each city on the Ryanair network are being introduced to the airline’s website.
Destination content supplier ArrivalGuides is providing the information for the new city pages.
The content is also available as downloadable pdf guides and a free app with the potential to use guides and maps offline.
Ryanair head of digital experience, Dara Brady, said: “High quality inspirational destination information increases conversion rates on our destination pages. Our long term partner ArrivalGuides deliver city content that will help us with this.”
The ArrivalGuides model allows official tourist bureaus to write and update information for their destination on a regular basis.
ArrivalGuides chief executive, Magnus Aideborn, said: “The majority of our 140 tourist bureau partners update their content on a monthly basis and many even on a weekly basis.
“This is a significant game changer in a business where most companies rely on writers without the local expert knowledge that would allow them to make sure the best and freshest recommendations are always included.”