Travelodge has appointed Alex Thomson, one of PC World’s top e-commerce executives, to become its new director of information technology.
Thomson joins the hotel chain from the DSG International group, owner of High Street electrical and computer retailing giants, PC World, Dixons and Curry’s.
The appointment follows the recent announcement of a staggered relaunch of the Travelodge website to include booking facilities and attractions close to individual hotels.
Travelodge chief financial officer, Jon Mortimore, said: “With a hotel opening on average, every eight working days, the IT infrastructure will be fundamental in achieving that growth.
“With web also being in the core of our low cost model, Alex’s IT strategy will facilitate numerous online developments we have planned over the coming months.”
Thomson added: “The company’s ambitious growth plans will demand an even more efficient and progressive IT infrastructure over the coming years and I am looking forward to working with the Travelodge team to deliver it.”